Direct2MD

Increasing Usage By 436% With A Custom Branded App Powered By Evisit

“The onboarding experience with eVisit was smooth, and eVisit employees have been extremely responsive if there’s ever a question,” says Dr. Flatley. “The platform is also intuitive, so it’s a no-brainer for both patients and physicians to use.”


Dr. Paul Flatley
Direct2MD

Dr. Paul Flatley used to spend long hours working as an emergency room (ER) doctor—an often exhausting experience. Now, he has a completely virtual practice, Direct2MD, that’s more convenient for him and his patients. People can get online access to a health care provider 24/7—with no insurance forms, hassle, or paperwork. They just get quality and convenience at an affordable rate. Dr. Flatley has several doctors located in Scottsdale, Arizona.

Challenge:
Spur Business Growth

Dr. Flatley started out by focusing on small businesses that couldn’t afford to provide health benefits to their employees. His first two customers were nearby restaurant franchises, but his practice has since branched out to car dealerships, plumbing companies, and many other business types. This allows business owners the opportunity to give their employees a viable health care option. Businesses pay $10 per employee per month, which provides coverage to the employee and their dependents. Direct2MD also offers two types of personal subscription plans: the Family Access Plan ($25 per month and $0 per visit) and the Individual Access Plan ($15 per month and $0 per visit). One-time access is $99. Wait times are only six minutes on average, and doctors are available around the clock.

At first, Dr. Flatley was using the software under the eVisit brand, but decided he could get even better results if he personalized the software to raise the visibility of his business. He was averaging 16.6 virtual visits per month for the first 12 months before deciding to look into eVisit’s custom-branded app offering.

Solution:
A Custom-Branded App, Direct2MD

With his eVisit-powered, custom-branded app, Direct2MD, Dr. Flatley increased his average visits to 72.4 per month over the first six months—a 436% increase. He has been able to bring on more physicians to help him with his virtual clinic, and usage is steadily growing. He offers patients a free 30-day trial period to get them started with the service. Visits average three to 10 minutes in length, increasing convenience for both patients and doctors. In addition to virtually seeing the patient, he can write e-prescriptions, request imaging, and request lab work just like a traditional doctor.

“For less than most medical co-pays, people can cover themselves or their families for many health needs,” says Dr. Flatley. “Thanks to eVisit, we know all our visits are 100% HIPAA compliant.”

Benefits:
Ease of Use, a Growing Virtual Practice

The fact that he was able to custom brand the app and offer a more personalized experience has been a tremendous advantage that has skyrocketed his utilization rates and revenue. His practice is continuing to grow. Once one person in a business uses the app for the first time, word starts spreading and soon everyone in the business wants to use Direct2MD.

“The onboarding experience with eVisit was smooth, and eVisit employees have been extremely responsive if there’s ever a question,” says Dr. Flatley. “The platform is also intuitive, so it’s a no-brainer for both patients and physicians to use.”

He is looking to grow further by spending more time at businesses in person, getting employees to download the Direct2MD app and demonstrating the software. He also sends out periodic emails on topics such as getting flu shots when it is nearing flu season. These and other outreach efforts are helping him continue to build his virtual practice.

Dr. Flatley is proud that he can offer a cost-effective service to relatively low-income people who would otherwise have to endure expensive, inconvenient, in-person ER visits. Direct2MD has had a positive impact on his lifestyle as well.

“I’m glad I can still help patients without having to deal with the stress of the ER again,” he says. “I have eVisit to thank for that.”

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